Insights
Qual and quant methodologies (IDIs, focus groups, ethnographies, survey design and analysis, social listening)
4C’s analysis (culture, consumer, category, company)
Category characterization and white space mapping
Audience personas
Brand Strategy
Positioning and brand/product architecture
Brand belief systems (‘Big Idea,’ mission/vision, positioning, pillars/values, persona and tone of voice)
Naming and identity
Brand/product messaging frameworks
Innovation strategy and global/regional activation playbooks
Creative & Communications Strategy
Full-funnel campaign and go-to-market plans
Creative strategy and briefing
Social-first content strategy and brand storytelling
Partnership and influencer strategy
Customer Relationship & Performance
E2E customer journey mapping and experience design
Campaign effectiveness and optimization
Team and Project Leadership
Stakeholder engagement (presentation effectiveness, workshop design and facilitation)
Cross-functional project management
Staff utilization planning and cost estimation